BMW Genius: Your New Co-Pilot

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You drive a state-of-the-art BMW, complete with thrills when your foot hits the accelerator and turned heads as you drive through Bloomington and Normal. But sometimes it’s nice to have a little help learning about your car — especially it’s tech features. Enter the BMW Geniuses.

We have a BMW Genius on staff at BMW of Bloomington ready to help with all things BMW — and if you need assistance after hours, there’s the BMW Genius app as well as a BMW Genius phone number.


Meet Our BMW Genius

Meet Alex Reichle, the BMW Genius for BMW of Bloomington.You can reach him at (217) 737-6697 or call/e-mail him with the click of a button.

Alex Richie, BMW Genius

Receive Hands-On Support at BMW of Bloomington

What can you expect when you work with a BMW Genius at our Bloomington BMW dealership?

  • The ability to build your dream model in the BMW Genius virtual showroom and see new features firsthand.
  • One-on-one interaction with a BMW expert who is personable, knowledgeable, and passionate about giving you the ultimate BMW ownership experience.
  • A friendly face you can return to if you have questions about owning your BMW, like what BMW ConnectedDrive does, how to set up Android Auto/Apple CarPlay, or how to adjust the settings on your safety features.

We’re proud to have a product expert on-site who can assist you in finding the perfect vehicle and getting the most out of it, whether you live here in Bloomington or you’re driving it home to Decatur or Pekin.


BMW Genius App

Sometimes you have questions about your BMW that might not need a person to answer — or you’re trying to learn about your vehicle after hours. That’s what the BMW Genius app is for.

This all-new way to learn about your BMW is available on tablets and smartphones, Apple and Android. Learn about key functionalities and features, discover model-specific product information, and watch helpful how-to videos.

BMW Genius Hands-On


BMW Genius Phone Number

When you need assistance after hours and the BMW Genius app just won’t cut it, dial the BMW Genius Hotline at 1.844.4GENIUS (443-6487).The BMW Genius Phone Number is available:

  • Monday through Thursday 9:00 am – 9:00 pm (EST),
  • Friday 9:00 am – 6:00 pm (EST)
  • Saturday 10:00 am – 7:00 pm (EST)

Man on Phone


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