Why Buy a BMW?

BMW Models Parked in Desert

If you’re ready to get behind the wheel of a luxury vehicle to enhance your Normal and Decatur commute, then you may be asking yourself “Should I buy a BMW?” While the short answer is a resounding yes, there are many other reasons why a new BMW is a great option for you in the long run. BMW of Bloomington is here to break down all the BMW features and benefits so you can find the right model!

Award-Winning Vehicles

BMW’s commitment to quality, reliability, and luxury hasn’t gone unnoticed by drivers and some of the automotive industry’s top critics, as it has received consistent praise throughout the years for providing some of the most impressive vehicles in their respective class. These are just some of the accolades BMW models have been awarded in recent years:

2019 J.D. Power Dependability Award – Fewest problems reported by 100 car owners during the last 12 months with their 3-year old vehicle.

  • Most Dependable Compact Premium SUV: 2016 BMW X3
  • Most Dependable Midsize Premium Car: 2016 BMW 5 Series

2018 J.D. Power Quality Award – Fewest problems reported by 100 car owners during the first 90 days of ownership.

  • Highest Quality Compact Premium Car: 2018 BMW 4 Series
  • Highest Quality Midsize Premium SUV: 2018 BMW X6
  • Highest Quality Small Premium SUV: 2018 BMW X1

2018 J.D. Power Performance Award – Highest new car owner design and performance ratings after the first 90 days of ownership.

  • Best Performance Compact Premium SUV: 2018 BMW X3
  • Best Performance Small Premium SUV: 2018 BMW X1

US News Rankings

Kelley Blue Book Awards

  • #3 under 10 Best Automotive Technologies of 2019: BMW ConnectedDrive Stolen Vehicle Tracking Software

2018 International Engine of the Year

  • BMW i8 plug-in hybrid drive system won International Engine of the Year in its class category for the fourth year in a row

2018 World Car Awards

  • World Performance Car: 2019 BMW M5

The Ultimate Driving Machine: BMW M Performance

In addition to luxury, BMW has built itself an incredible reputation for strong performing vehicles, and with the BMW M Performance series, you’re sure to be impressed by the power under the hood. BMW M Performance models have been around for four decades with a constant dedication to adding more race-track inspired power and agility to your ride. One of the fastest models designed was the 2019 BMW M5 which can go from 0-60 mph in less than 3.2 seconds.

Additional standout models include:

  • M2 Competition Coupe
  • M3, M4, M5, and M6
  • X5 M, and X6 M
BMW M Models

The Height of Luxury: BMW Individual

Luxury is at the heart of BMW Individual, which is a line of custom features and options drivers can take advantage of to add even more style and function to their BMW to make it all their own.

These are just some of the ways you can enhance the look and feel of your new BMW:

  • Custom Colors: Choose from exclusive hues like Moonstone Metallic, Ruby Black Metallic, color-shifting effects, matte finish options, and more.
  • Interior Materials: Choose from a variety of premium leathers like Full Merino leather, and warm up the cabin with fine-grain wood trim, silks, and more.
  • Personalized Touches: Select custom inlays, add signets and monograms, and even pick precious stones to outfit your BMW.

Brand Comparisons

While BMW is surely a popular luxury vehicle, you may wonder how it stands against other luxury models in the market. So, which is better, BMW or Mercedes-Benz? Or Audi? Or Lexus? Doing the following comparisons will help you get a better idea of how BMW models hold their own and continue to offer the technology, performance, comfort, and safety you need:

BMW Programs

BMW is also dedicated to your community. That’s why BMW offers a wide range of programs and incentives to offer great savings on BMW models. These include:

Find Your Ideal BMW at BMW of Bloomington

Now that you know all the benefits and reasons why a BMW is a great option for you, make your way over to BMW of Bloomington to get a look at our incredible luxury models in person. We have a great selection of new, used, and certified pre-owned models for sale to suit your style and budget. Get the car-buying or leasing process started with a member of our finance team and contact us to schedule a test drive near Pekin.

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1604 Commerce Pkwy • Bloomington, IL 61704

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BMW of Bloomington

1604 Commerce Pkwy Bloomington, IL

Phone: (309)-661-2691



Phone: (309) 439-9483

1604 Commerce Pkwy Bloomington, IL


Phone: (309) 271-1306

1604 Commerce Pkwy Bloomington, IL


Phone: (309) 948-6495

1604 Commerce Pkwy Bloomington, IL
40.4573646 -88.9743698
BMW of Bloomington 40.4573646, -88.9743698.